Where is the Tomato Juice ?
Doing a famiy shop at one of the supermarkets in Whitehaven this morning I observed, not for the first time, that while in general there is a much broader choice of fruit juices than used to be the case, the healthiest of the lot, which was readily available in my childhood and early adulthood, is now quite hard to find.
Unless the latest dietary advice has done another flip-flop since I last looked, the substance which gives most tomato products their red colour is also one of the most powerful anti-carcinogenics known to man, and including tomato juice as part of one's regular intake of fruit and veg is a very good way to reduce the risk of getting several types of cancer.
So why is there obviously not as much demand for it as you might expect?
Perhaps tomato juice is for some people an acquired taste, although I never found it hard to acquire: certainly it isn't as good as some other drinks for dealing with a thirst because the taste is too strong to enable you to drink large mouthfuls, and you have to sip it.
Nevertheless it is disappointing that a drink which ought to be playing a part in the fight against cancer seems to have largely slipped off the menu. Perhaps an item which ought to be higher up the agenda in future health promotion campaigns.
Unless the latest dietary advice has done another flip-flop since I last looked, the substance which gives most tomato products their red colour is also one of the most powerful anti-carcinogenics known to man, and including tomato juice as part of one's regular intake of fruit and veg is a very good way to reduce the risk of getting several types of cancer.
So why is there obviously not as much demand for it as you might expect?
Perhaps tomato juice is for some people an acquired taste, although I never found it hard to acquire: certainly it isn't as good as some other drinks for dealing with a thirst because the taste is too strong to enable you to drink large mouthfuls, and you have to sip it.
Nevertheless it is disappointing that a drink which ought to be playing a part in the fight against cancer seems to have largely slipped off the menu. Perhaps an item which ought to be higher up the agenda in future health promotion campaigns.
Comments
Used to be popular with people in pubs, so home demand grew also.
As the pub trade dies out and becomes but a part of history, so does home demand for the stuff.
Pubs these days are really nothing but restaurants. People are reluctant to try something new for their one and only meal accompanying drink.
As demand drops so does supply, its not really clever to stock a store shelf full of stuff you cant sell.
The cancer avoidance can comes from the tomato so including tomatoes in your everyday diet works the same way to the body. drinking tomato juice is only one way to benefit, eating tomatoes does the same thing.
if you do however want and miss that old classic taste so much
take 1 tin plum tomatoes (fresh ones dont work as well for the classic taste)
pour into blender
full power (warp 9 mr scott)
pour into glass
add 3 drops woucestershire sauce
ENJOY