Peter Kellner on the transformation of Kemi Badenoch's "PM in Waiting" ratings
Distinguished pollster Lord Kellner has published an interesting piece on the way the ratings of Britain's political leaders vary according to which pollster is asking and what question they ask and how those ratings are changing over time. You can read the whole thing here . But there are some key takeaways. The first is that, although different companies asking different questions show different results, all of them show a consistent improvement, typically in the range 20 to 25 percentage points, in Kemi's ratings in the ten months from October 2025 to this month. At the time Sir Keir Starmer announced his resignation, Kemi Badenoch's approval ratings were well ahead of his or of those of Nigel Farage or Zack Polanski. Andy Burnham is currently enjoying a honeymoon period and is in the lead, but Kemi's ratings have held steady and she remains well ahead of Farage and Polanski. Most interesting are the ratings for "PM in Waiting." Kellner writes: " You...