Polling data on top reasons for not voting Labour

Some interesting polling data released by Persuasion UK and apparently based on data from the latest YouGov voting intention poll, based on a survey of 3,000 UK adults, on the main reasons why those who don't currently plan to vote Labour take that view.

The data provides breakdowns of the top three reasons given both by defectors - those who voted Labour in July 2024 but would not do so today - and by all those who currently do not plan to vote Labour.










The two sets of results are pretty consistent although not identical. Both defectors from Labour and the group of non-Labour voters as a whole give the same top reason, the removal of the Winter Fuel Payment from most pensioners, Seven reasons for not voting Labour were cited considerably more often than the other options provided by the group of all non-Labour voters, and these seven reasons were seven of the top eight cited by the group of voters switching away from Labour.

The cost of living seems to be a very serious concern, being cited by 33% of defectors and 20% of all non-Labour voters, and "They have broken too many promises" was also in the top four in both sets of results.

Other issues among the top seven reasons given for not voting Labour  included failure to improve public services such as the NHS, raising taxes too much in the budget, the Labour government mishandling the economy generally and failure to control immigration.

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