Matt Ridley on the Boomerang effect.

Matt Ridley put up a tweet on X today about what he called "the Boomerang effect."

This expression, the Boomerang effect, has often been used to mean an unsuccessful attempt to persuade people of the merits or benefits of some policy, belief or action which backfires so badly that it pushes people towards a diametrically opposed policy, belief or action.

Matt uses it to mean when people criticise or dislike some trend in thought or actions without noticing that their own previous actions or statements have had the unintended consequence of boosting the very trend which they are now complaining about.

I don't necessarily concur with all the examples in his tweet, which you can read in full by clicking on the link below.

Matt Ridley on X: "I've noticed a common phenomenon. Let's call it the boomerang effect. Lament the rise of an opinion or policy without noticing how your preferred policies helped cause it." / X

However, I think he is absolutely right that there are people on both left and right of politics around the world, and people who would consider themselves in the centre, who don't seem to notice how some of their own past actions and statements have driven people into the arms of those who take the opposite view.

The classic UK example from the last decade would be when Momentum screamed at people "**** off and join the Tories" and were horrified in the subsequent 2019 election when millions of voters did exactly that.


Here are some extracts from Matt's Tweet.


"I've noticed a common phenomenon. Let's call it the boomerang effect.

Lament the rise of an opinion or policy without noticing how your preferred policies helped cause it.

Anti-immigrant feeling leading to difficulties for legal immigrants - because you welcomed millions of illegal immigrants and prevented them being deported.

Prosecution of political opponents - because you did it too.

Dislike seeing people cancelled for their opinions - because you started it.

Rising climate scepticism - because you censored reasonable criticism of climate extremism.

Anger at trans rights activists - because you shouted down concerns about men pretending to be women in sports and prisons.

Patriotic nationalism turning uglier - because you told people flags were racist."


 It is always a good idea to be aware of the law of unintended consequences.

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