Some brand names just won't go away ...

After years of being a Facebook holdout I set up a Facebook page a few days ago for my mayoral campaign,

https://www.facebook.com/pages/Chris-Whiteside-for-Mayor-of-Copeland/661109930660808

Facebook promptly started nagging me to add various bits of information some of which I had not originally considered relevant. It is hardly a secret that I work for BT, so I added this, to find that Facebook still lists the old brand name "British Telecom" in brackets after the company name.

It is now fully a quarter of a century since the company dropped the brand name "British Telecom" in favour of "BT" and paid Wolf Olins millions of pounds in 1990 money to organise the rebranding.

 I think this says something about the strength of habit - when a name, nickname or brand name gets into the human mind it can take a long time to go away

Comments

Jim said…
Too right, How long is it since the conservative party were the Tory's? It wont go away
1:50 pm
Jim said…
I still also call a snickers bar a "marathon" and I will never call opal fruits "starburst"

dont care how much money they put into rebranding it
1:52 pm
Chris Whiteside said…
I think the rebranding from "Tory" to Conservative is probably the oldest of those at more than 150 years. That name has gone full circle - it was originally an Irish insult meaning sheep thief, then got thrown at those who didn't want to exclude the Duke of York (later James II and VII) for being a Catholic, the insult was adopted as a badge of pride for 200 years. Then when the party decided to call itself "Conservative and Unionist" the word "Tory" mostly, but never entirely, went back to being an insult.
2:02 pm
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