Giving every baby the best start in life

Today the government is launching a new government campaign committed to giving every baby the best start in life, by helping parents to build secure bonds with their baby’s, creating a brighter future for families. 
  • The first two years of a baby’s life are key for their future development, but it is often difficult for parents to understand how their babies communicate. 
  • That is why we are launching the Start for Life "If They Could Tell You" campaign so that parents can improve their baby’s mental health by better understanding and responding to their needs. 
  • As part of our plan, we are launching new guidance for frontline practitioners and providing additional support to parents on the Start for Life website. 
  • We are delivering on our plan to support parents and to give children the best start in life, creating a brighter future for you and your family.


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