Rebecca Coulson on Political Spam

Rebecca makes some good points at the Spectator here about the amount of texts, email, social media contact etc everyone remotely interested in politics tends to get, especially (but not just) during election campaigns.

I particularly like her last paragraph:

"Of course parties need to communicate during election campaigns. But they urgently need to do it better. By talking with rather than just talking to. By writing in clear, attractive English. By resisting cut-and-paste soliloquies with famous signatories. Simply, by offering people a real reason to vote for them."

Too right.

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