Digital markets

The government has announced plans to introduce a new pro-competition regime for digital markets, which will give consumers more choice and control over their data, help small businesses thrive and ensure news publishers get a fairer deal.

  • Digital platforms like Google and Facebook make a significant contribution to our economy and day-to—day lives, but the dominance of a just a few big tech firms is pushing others out, reducing innovation and meaning less choice for consumers.
     
  • That’s why the government is taking steps to establish a new Digital Markets Unit to introduce and enforce a new code to govern the behaviour of platforms that currently dominate the market, requiring them to be more transparent about how they use people’s data, give consumers more choice over things like personalised advertising and prevent them from restricting customers use of rival platforms.
     
  • These new rules will ensure more competition in the digital market, giving people more choice, ensuring small businesses are not disadvantaged and unleashing a new age of tech growth. This government is pro-tech and pro-competition.

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