Monday, December 21, 2015

Why Opinium changed their polling question about party leaders

For those reading this who are not political anoraks and don't follow the exact wording of questions asked by polling companies ...

Opinium has replaced the questions asking respondents whether they approve of the job being done by David Cameron as PM, Jeremy Corbyn as opposition leader and Tim Farron as Lib/Dem leader etc by equivalent questions which ask for each party leader whether the voters in the sample have a favourable or unfavourable view of the leader concerned.

Mike Smithson of "Political Betting" thinks this is a better question. Adam Drummond of Opinium explains why it was adopted. Lest there be any doubt, "he" in the tweet below refers to Jeremy Corbyn, not David Cameron ...



https://twitter.com/AGKD123/status/678644647690940416

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