Best PM polling: forced choice head to heads.

Interesting results from polling in April when More in Common asked voters which of two leaders they prefer as best PM, for each combination of two of the main party leaders. This is based on a poll with 2041 respondents so the margin of error will be about 3%.

Kemi Badenoch wins all four matches, leading Davey, Starmer, Polanski and Farage. All four of her leads are greater than the margin of error, though in the case of the lead over Ed Davey, only just. She beats Farage two-to one and Starmer and Polanski by significant margins.

Ed Davey trails Kemi Badenoch but leads all the others. Davey's leads over Starmer and Polanski are greater than the margin of error.

Sir Keir Starmer loses to Kemi Badenoch or Davy, and ties with Farage and Polanski

Polanski beats Farage narrowly, ties with Starmer and trails both Ed Davey and Kemi Badenoch

So obviously,  Farage trails Badenoch and Davey, narrowly loses to Polanski and ties with Starmer





More in Common also, at the same time, asked voters who was their preferred leader without forcing a one-out-of-two choice, and this produced a slightly different picture. 

➡️ Farage leads on 28%
🌳 Badenoch just behind on 27% (Well within margin of error)
🌹 Starmer 21%
🔶 Davey 12%
💚 Polanski 12%



Put these two pictures together and it seems to show that while Nigel Farage and Kemi Badenoch are in close contention for the party leader with most positive support, with Farage possibly slightly ahead, what the head-to-head poll shows us is that Kemi Badenoch is more acceptable to the largest group of British people than any other major party leader. 

So Nigel Farage is in contention for both most liked and most disliked leader, while Kami Badenoch is the other candidate in contention for most liked, but is clear winner in the least disliked stakes.

This may be a difficult thing to grasp for those raised since birth to believe that whoever is the current leader of the Conservative party is the incarnation of evil, but it is what the evidence suggests. 

From my perspective a lot of the worst insults regularly thrown at the Conservative party are far more true of Reform UK than they ever were of the Conservatives. This poll suggests I might just possibly not be alone in having that opinion.

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