Quote of the day 3rd November 2015
"It is a reminder for all of us to take a broader view, and focus less on the daily margins in the horse race. One way and another, after this election it is the pollsters and commentators, as much as parties and politicians, who need to smell the coffee."
(Lord Michael Ashcroft, in his analysis of the results of the 2015 General Election, why the Conservatives won, why Labour lost, UKIP failed to break through and the Lib/Dems were crucified, and why the polls failed to predict the result, published as The Unexpected Mandate.
The reference to smelling the coffee alludes to the title of a similar work he had published after the 2005 election warning the Conservatives of the need to learn lessons from that defeat, which was called Smell The Coffee: A Wake-Up Call For The Conservative Party.)
The reference to smelling the coffee alludes to the title of a similar work he had published after the 2005 election warning the Conservatives of the need to learn lessons from that defeat, which was called Smell The Coffee: A Wake-Up Call For The Conservative Party.)
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